The off season witnessed BetMGM refurbishing its sports betting arena, spurred by the NFL's soaring popularity and the platform’s ambition for incessant enhancement. As Matt Prevost, BetMGM’s Chief Revenue Officer, highlights, the app now boasts new features and a more intuitive user interface.
Introducing: Same Game Parlay+
He introduces the “Same Game Parlay+,” which lets users mesh multiple same game parlays, offering an avenue for heftier odds, reflecting the feature’s growing traction among users.
Local Touch and Exclusive Benefits
Additionally, BetMGM is adding a local touch to its sportsbook in regions where betting is legal. Fans can now enjoy a 50% surge in live odds during their team’s playtime. The exclusive benefit extends to team partners like the Baltimore Ravens, Pittsburgh Steelers, Las Vegas Raiders, and New York Jets.
Streamlined App Experience
Taking a broader view, BetMGM has redefined the entire app, allowing bettors to engage with the sportsbook even when they venture into another state where betting is legitimate. Such transformations, as Prevost states, are to ensure a seamless and enhanced user journey.
$100,000 Survivor Pool
As a prelude to the NFL's 2023 launch, BetMGM unveiled a free $100,000 Survivor Pool, designed to magnetize fresh registrations and sustain user engagement during the season. This platform offers a thrilling twist where participants need to predict the victorious team each week.
Gaming Ventures: 8-Bit Barry
BetMGM has also ventured into the gaming world, introducing 8-Bit Barry in collaboration with their ambassador, former Detroit Lions running back, Barry Sanders.
The platform also boasts of other celebrity ambassadors, including Jamie Foxx. Prevost emphasizes the synergy between sports and entertainment, showcasing how renowned names like Foxx and Sanders encapsulate BetMGM's vibrant and elite sports betting aura.
Football: The Innovation Catalyst
As the NFL season advances, football remains a pivotal catalyst for innovation at BetMGM. With each year breaking past user engagement records, the urgency to constantly revolutionize becomes paramount.