Over the past few years, significant shifts in the gaming industry landscape have been evident. Among them is the transformative journey of Microgaming, a stalwart in the industry. Having witnessed the closure of the Microgaming Poker Network in 2020 and the recent acquisition of Quickfire by Games Global, the company is certainly in a phase of evolution.
A Shift in Strategy and Leadership
Stephen Fisk, who took the helm as CEO earlier this year, emphasizes that these shifts aren't so much a redirection, but more of a return to what initially built Microgaming's reputation. “Microgaming was always known for its expansive platform services,” he notes. Moving forward, Microgaming's strategy is about honing in on a curated list of partners, with prominent names like Betway among them.
Sharing his journey, Fisk, who transitioned from his role as COO which he began in 2018, speaks about the nuances of leadership. “Every day presents new learning opportunities. Stepping up to a leadership role means more responsibility and undoubtedly more challenges ahead.”
Tradition of Promoting from Within
A distinctive trait of Microgaming has been its propensity for internal promotions. Fisk’s elevation is in line with this tradition. With a rich gaming background, including a tenure at PokerStars, Fisk brings a wealth of experience. “Shifting gears within a poker-driven ecosystem like PokerStars was enlightening. It underscored the importance of vision, commitment, and collective alignment in achieving business goals.”
Futurescape: Collaborations and Market Focus
As for the future, Fisk envisions a collaborative approach with Games Global and the technological synergy remains robust. In the realm of sports betting, Microgaming is poised to upscale its offerings, further cemented by its association with global player Betway. Fisk acknowledges emerging regions like Ontario and emphasizes the importance of regulated and secure operating environments.
Emphasizing Legacy and Responsibility
As Microgaming navigates this pivotal juncture, there's a keen emphasis on harnessing its legacy. The brand, revered for powering the world's first online casino in 1994, possesses substantial equity. Fisk reiterates the need to build on this heritage and remains committed to responsible gaming.
In concluding remarks, he affirms, “Three decades in, and our commitment to excellence is unwavering. It’s an honor to lead such an emblematic brand.”