Hasbro and Evolution Sign Exclusive Casino Content Deal

Hasbro and Evolution have taken their partnership to the next level. The companies have signed a long-term, worldwide agreement. Evolution will now hold exclusive rights to develop live casino and slot content based on Hasbro’s famous games, including MONOPOLY and more.

This licensing agreement covers all markets, including the United States. Every studio under Evolution’s umbrella—NetEnt, Red Tiger, Big Time Gaming, Nolimit City, Ezugi, Livespins, and Evolution itself—will be part of this collaboration. The move builds on the earlier success of MONOPOLY Live and MONOPOLY Big Baller, two titles that merged classic gameplay with online game show formats.

What to Expect From the New Hasbro Titles

Evolution is now the only authorized developer of casino content inspired by Hasbro properties. The first games from the deal are expected to launch in January 2026, with previews at ICE Barcelona. Titles such as MONOPOLY Filthy Rich and MONOPOLY Roulette are in the works. These will be live casino games with real presenters, with additional slot titles in development as well.

Hasbro views this as a key strategy to reach older audiences in regulated gambling spaces. Claire Hunter Gregson, Hasbro’s Gaming Director, noted that Evolution was selected due to their strong track record and ability to adapt branded content to the casino world.

Why This Deal Sets a New Standard in Online Gaming

For Evolution, the agreement means more than new games. It opens doors to hybrid content that blends recognizable entertainment brands with real-money gaming. Todd Haushalter, Chief Product Officer at Evolution, emphasized the success of earlier MONOPOLY games and the creative synergy between the two companies.

This partnership reflects a growing trend: using well-known brands to attract new players. As online casinos expand into new markets, familiar names like Hasbro bring both credibility and appeal. This makes branded content an essential part of future casino growth.