Amusnet is reshaping its Live Casino strategy for 2025 with a focus on customization, interaction, and long-term engagement. The company aims to support operators in building unique game experiences through branded environments and retention-driven features. This shift positions Amusnet as more than just a content provider—it becomes a strategic partner for differentiation.
According to Marin Dimitrov, Head of Live Casino, the goal is to give operators greater control over player engagement. Instead of concentrating solely on player acquisition, the new strategy emphasizes formats that keep users returning. By offering adaptable mechanics and studio customization, Amusnet helps operators create branded gameplay environments tailored to their market needs.
Showtime Roulette 500x: Elevating Visual Identity
One of the leading innovations for 2025 is Showtime Roulette 500x, which blends traditional gameplay with modern design. Although roulette is a staple in most casinos, this version brings added excitement through visual customization. Thanks to chroma key technology, operators can insert branded logos, custom backdrops, and host-driven media overlays.
This allows operators to offer visually distinct versions of a classic game without altering its core mechanics. Furthermore, the game features random multipliers, which can boost winnings up to 500x. This combination of traditional play and modern visuals helps operators stand out in a crowded space.
Extra Crown Deluxe Live: A Hybrid Experience
Another highlight of Amusnet’s portfolio is Extra Crown Deluxe Live, a reimagining of the popular Extra Crown slot. It preserves essential features such as Free Spins, Respins, and cash multipliers. However, the twist is a live studio setting, complete with a professional host and real-time interaction.
Moreover, the game offers shared statistics, the Gamble Function, and Jackpot Cards to foster community engagement. These additions bridge the gap between solitary slot play and the social atmosphere of live gaming. As a result, operators can deliver more immersive experiences without abandoning the original game’s structure.
Football Thrill: Designed for Sports Fans
For players seeking quick, sports-themed action, Football Thrill provides a streamlined, fast-paced alternative. The simple structure offers minimal learning curves, making it ideal for casual users or those transitioning from sportsbook platforms. While its mechanics are intentionally light, the game serves as a gateway into more complex casino titles.
Additionally, its sports focus supports operators in merging their betting and casino offerings. This creates smoother user journeys and broader engagement across gaming categories.
Strategic Expansion: More Than Just Games
Amusnet’s broader 2025 roadmap goes beyond individual titles. The company is investing in wheel and card-based games that merge RNG mechanics with live-host presentation. These hybrid concepts cater to players looking for more interaction, while still enjoying classic formats.
Importantly, this shift responds to the rising demand for product differentiation. By enabling modular customization and branding, Amusnet gives operators flexibility in both content delivery and market positioning. However, this level of control may require advanced integration on the backend, particularly for platforms seeking to scale quickly or use white-label branding.
Retention at the Core of Innovation
Retention remains a key focus in Amusnet’s strategy. By layering multipliers, hosting elements, and interactive features into its content, the company aims to reduce churn. Unlike static content libraries, these dynamic formats encourage players to return regularly.
In conclusion, Amusnet is building a future-ready portfolio that meets the evolving demands of live casino audiences. With modular design, customizable visuals, and engaging mechanics, it empowers operators to craft more compelling and brand-aligned player experiences.



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