BGaming Strengthens Brazil Ties with Cultural Art Collaboration

In a bold move to deepen its presence in Latin America, BGaming has partnered with Brazil’s renowned A7MA Art Institute, launching a creative project that blends online gaming with traditional art. This initiative is part of the studio’s ongoing “When Art Meets Gaming” campaign — a CSR-driven program designed to foster meaningful engagement within local communities.

This strategic collaboration reflects a growing industry trend, where iGaming providers explore innovative ways to support cultural sectors while building stronger market connections. For BGaming, it’s a step beyond conventional marketing, aimed at integrating digital entertainment with authentic, community-rooted expression.

Elvis Frog Reimagined by Brazilian Artists

At the heart of the project is the transformation of BGaming’s iconic “Elvis Frog in Vegas” slot character. Two acclaimed A7MA artists, Enivo and Lobot, were invited to reinterpret the character through their own artistic lens, merging urban Brazilian art with digital gaming aesthetics. Their works highlight how game icons can evolve into broader cultural symbols, serving as a bridge between online entertainment and contemporary visual arts.

Cultural Storytelling Through Gaming Symbols

Alongside the character redesign, five additional artists created exclusive pieces for promotional use at the BiS SiGMA Americas Summit — a pivotal event for iGaming stakeholders across Latin America. Each piece reflects themes central to both gaming and Brazilian culture.

For example:

• “A Folia dos Reis” by Yez Yas draws parallels between traditional festivals and the narrative of adventure found in slot games.
• “Guerrilheiros de Rua” by Heitor OHAS & 1/2 Killo merges urban grit with gaming motifs like luck and chance.
• “The Vision of a Winner” by Tché Ruggi explores the dual nature of strategy and randomness in casino gameplay.
• Kueio’s “Tô Chegando” captures the anticipation felt in both winning moments and cultural celebration.
• These creative interpretations underscore BGaming’s focus on developing content that resonates locally while maintaining global appeal.

Supporting Local Artists Through Exhibition

Further emphasizing its commitment, BGaming is sponsoring a charity exhibition titled “Seeds For Tomorrow,” hosted at the A7MA Gallery in São Paulo from March 22 to April 16. The event showcases emerging talents such as Zirmale “Zizi,” Katia Suzue, Lady Brown, and Dingos del Barco, many of whom are engaged in community-based arts education.

According to artist Katia Suzue, the exhibition not only offers exposure but also signifies a growing connection between digital innovation and traditional creative spaces. This collaboration exemplifies how gaming brands can actively participate in the cultural development of their target markets.

A Long-Term Vision Rooted in Culture

This initiative marks more than a promotional campaign. As BGaming CEO Marina Ostrovtsova explains, the project aligns with the company’s vision of creating lasting impact in new markets. By integrating gaming with cultural identity, BGaming positions itself not just as an entertainment provider but as a socially responsible player within Brazil’s expanding iGaming scene.

Ultimately, the collaboration serves as a model for how iGaming companies can contribute to cultural sustainability while enhancing brand presence in key regions. For CasinoDaddy readers, this case shows how CSR and creativity can go hand-in-hand in shaping the future of the global gaming landscape.