Booming Games and Hollywoodbets Partner for Durban July 2025

Live Brand Activation Unites Digital Slots and Horse Racing

Booming Games is entering the spotlight at the 2025 Durban July, South Africa’s premier horse racing event. The slot developer has teamed up with operator Hollywoodbets to co-host a branded activation at the iconic Greyville Racecourse. This collaboration reflects a rising trend—digital casino brands stepping into real-world cultural events.

Their joint presence will allow attendees to interact directly with popular Booming Games titles. The activation will include game demos and prizes, offering both exposure and engagement in a festive, high-traffic setting.

Connecting With Local Audiences Through Real-World Events

Booming Games aims to strengthen its position in the African market through live outreach. By meeting players in person, the company adds a personal touch to its digital brand. CEO Max Niehusen called this a chance to connect with a diverse audience in a vibrant and meaningful space.

Regional manager Solomon Godwin echoed that view, highlighting the strategic value of being part of events that blend entertainment, tradition, and high visibility. Their presence at Durban July supports a broader push for local relevance and cultural resonance.

Hollywoodbets and Booming Games Look Toward the Future

As the title sponsor of the Durban July, Hollywoodbets continues to evolve its content strategy. Partnering with Booming Games brings a new dimension to the race day experience. Attendees will enjoy a mix of traditional betting and modern gaming content.

This partnership showcases a growing shift in the gambling industry. Digital developers are moving beyond online ads and affiliate marketing. Instead, they are choosing live interaction and real-world presence to reach new audiences more effectively.