Betsson Renews Sponsorship for 2025 Nordea Open in Båstad

Betsson has confirmed its return as the official betting partner of the 2025 Nordea Open in Båstad. This premier Swedish ATP 250 tennis event takes place from July 13 to 20 and remains one of the most iconic fixtures on the summer sports calendar.

A Trusted Sponsorship Built on Swedish Tennis Tradition

The Nordea Open, originally launched in 1948, has become a staple in Swedish sports. Betsson’s renewed sponsorship continues a long-standing collaboration with a tournament that blends local charm and international appeal.

This year’s player lineup features former top-ten star Grigor Dimitrov, reigning champion Nuno Borges, and Argentina’s Francisco Cerúndolo. With top-level talent returning to Sweden’s west coast, the event continues to boost the country’s presence on the ATP Tour.

Betsson’s involvement highlights a long-term commitment to promoting sports in Sweden. Its brand will once again be visible across the venue and on media platforms, reinforcing the company’s connection to national events with global reach.

More Than Just Branding: Betsson’s Strategy in Sports

Betsson doesn’t stop at surface-level sponsorship. It maintains an active role in several sports, including global partnerships with major football clubs such as Inter Milan and Club Brugge.

In Sweden, the company has supported other ATP tournaments and collaborated with tennis ambassador Jonas Björkman. These efforts underline Betsson’s broader sports strategy: connect locally, engage globally, and invest in reliable, high-impact events.

Why Båstad Matters for Betsson’s Long-Term Goals

Robin Olenius, Head of PR at Betsson Group, describes the Båstad event as more than just exposure. Its cultural value in Sweden and its timing during summer align with Betsson’s brand goals.

Christer Hult, Arena Båstad’s Managing Director, also praised the partnership’s stability. Long-term collaboration ensures continuity for fans, players, and the tournament itself. The 2025 edition benefits from commercial backing that boosts both the experience and visibility of the sport.