Microgaming Rebrands as Apricot Investments in a Strategic Move

Microgaming, one of the most iconic names in online casino software, rebrands as Apricot Investments, marking a significant transformation in the company’s long-term strategy. While this change might appear sudden, it’s the result of a carefully orchestrated transition that has been underway for several years.

The move sees Microgaming stepping away from the spotlight as a game provider and positioning itself as a strategic investment group focused on supporting innovation and growth within the iGaming industry.

A Legacy of Innovation

Founded in 1994, Microgaming helped shape the modern online casino landscape. It was a pioneer of the first true online casino software and gained further recognition through the development of major progressive jackpot networks and an extensive catalog of high-performing slot titles.

In 2022, Microgaming sold its game distribution business to Games Global, a rising star that has since taken over the development and publishing of many fan-favorite titles once associated with Microgaming. This sale marked the beginning of a larger shift, allowing Microgaming to redefine its role in the industry.

Why the Change?

The rebranding to Apricot Investments is a strategic move designed to sharpen the company’s focus on investing in high-potential businesses within the online gaming sector. Apricot will no longer function as a game developer but will instead operate as a holding and investment company. The goal is to empower emerging talent, support innovative projects, and drive industry-wide growth through targeted funding and guidance.

This shift allows Apricot to leverage decades of market experience and industry relationships while minimizing the overhead of content creation.

What It Means for the iGaming Industry

The transformation sends a clear message: the future of iGaming is not just about content, but also capital, strategy, and scalability. By stepping into the role of investor and enabler, Apricot Investments is positioning itself at the nexus of iGaming innovation.

Meanwhile, Games Global continues to build on Microgaming’s legacy by distributing a robust lineup of online slots and casino games under its own brand. Players may no longer see the Microgaming name on new releases, but the DNA of its products lives on in the hands of studios nurtured by both Games Global and Apricot Investments.

Final Thoughts

The evolution of Microgaming is impressive and now that the company rebrands into Apricot Investments, it will continue strognly. This move reflects a changing dynamic in the iGaming world. One where infrastructure, funding, and scalability are just as crucial as creative development. With Apricot now backing a new wave of entrepreneurs and studios, the rebrand sets the stage for a fresh era of growth and innovation in the global gaming market.