Finland Moves Toward Gambling Reform with New Licensing Model

Finland is set for a major gambling industry transformation as the Finnish Parliament debates a new Gambling Act, proposing a shift from Veikkaus Oy’s monopoly to a licensing system. If approved, this change would introduce private operators, reshaping market competition, regulatory oversight, and consumer protections.

Why Is Finland Moving to a Licensing System?

The debate, initiated on 12 February 2025, marks a significant departure from Finland’s state-controlled gambling model, which has been in place since the merger of RAY, Veikkaus, and Fintoto in 2017. The government, led by Prime Minister Petteri Orpo, aims to:

• Increase oversight & player protections
• Reduce gambling-related harm
• Prevent unauthorized gambling activity

This move aligns Finland with other European markets that have opened their gambling sectors to licensed competition.

Market & Financial Impact of the Licensing Model

As part of the transition, a key financial change has already taken place—Veikkaus’ gambling profits, previously allocated to non-profit causes, are now directed into Finland’s general state budget. This adjustment aims to reduce dependency on gambling revenue while strengthening harm reduction measures.

The introduction of private operators will:

• End Veikkaus’ market monopoly, forcing it to compete
• Alter revenue distribution, potentially diversifying state earnings
• Require strict taxation, licensing fees & responsible gambling policies

Regulatory Challenges & Implementation Timeline

To ensure a smooth transition, Finland must implement clear compliance mechanisms, consumer protections, and enforcement measures to prevent unlicensed gambling activity.

• Projected Implementation: 2026
• Key Focus: Balancing regulation, competition & harm prevention

The success of this new model will depend on:

• Taxation policies & licensing conditions
• Government enforcement strategies
• Operators’ ability to comply with new standards

Final Thoughts

As Finland moves toward a regulated, competitive gambling market, the industry faces a significant shift in structure, oversight, and financial regulation. The coming years will determine whether this new framework successfully balances economic benefits with consumer protections. For CasinoDaddy readers, this reform could open up new gaming opportunities under a more competitive and transparent system.