TRUE WAYS by BGaming – A New Dialogue Format for iGaming

BGaming has launched TRUE WAYS, a fresh concept in digital industry events. This online forum skips generic trends and instead focuses on real experiences from professionals across the global iGaming scene. It’s not about polished slides or brand promotions—but about real dialogue, shared lessons, and market-tested insights.

The event brought together voices from marketing, product, and leadership roles across various geographies. Speakers included BGaming’s CMO Kate Puteiko, Hybrid Interaction’s Shahar Attias, and SOFTSWISS’s Ivan Bilash. From Slotegrator to Kendoo, the line-up covered everything from affiliate dynamics to regional growth strategies. Discussions explored how real-world decisions shape long-term success, and how adaptability drives outcomes.

Rather than chasing hype, TRUE WAYS emphasized transparent discussion. The event’s structure allowed for both reflection and forward thinking. With access to all recorded sessions, participants could engage on their own terms. BGaming’s goal was clear—create a space where professionals speak honestly about growth, mistakes, and what works.

Why TRUE WAYS Breaks Industry Norms

Traditional events often focus on forecasts and polished pitches. TRUE WAYS takes a different path. Speakers shared direct stories from operations, addressing how real challenges have influenced strategic pivots. Instead of scripted takeaways, attendees heard candid views on brand positioning, leadership identity, and provider collaboration.

One standout theme was personal branding among executives. The sessions highlighted how industry leaders now represent both company and self—especially in B2B circles. TRUE WAYS allowed these voices to explain their approach to visibility, not for attention, but for alignment with business values.

Marina Ostrovtsova, BGaming’s CEO, explained that the event was designed to break away from routine formats. She emphasized that real value comes from honest commentary—failures included. The format steers away from applause lines and centers on real-time insight sharing, grounded in current market conditions.

Looking Ahead – Will Others Follow?

BGaming doesn’t see TRUE WAYS as a one-off. Future editions are likely, signaling that the company wants to create an evolving space for industry-wide reflection. Whether others in the sector follow remains to be seen. But the appetite for substance over style appears strong—especially as companies adapt to new regulations and tech shifts.

The biggest shift TRUE WAYS introduces is tone. It invites professionals to ask, reflect, and collaborate, rather than compete for the spotlight. Topics such as regional entry strategies and partnership structures were explored openly, not positioned as fixed blueprints.

In a fast-moving industry, TRUE WAYS feels like a pause that matters. It may be a small change in structure—but it points to a growing need for depth, honesty, and genuine engagement.