BloxFlip Is Back, and Regulators Still Can’t Stop It

BloxFlip is back. The unlicensed gambling site that shut down in late 2024 after a major media investigation has relaunched under new ownership, offering the same casino-style games and targeting the same audience as before. The return of BloxFlip on Roblox’s doorstep has drawn sharp criticism from regulators and campaigners, and exposed just how limited the tools for stopping these platforms really are.

What BloxFlip Is and Why It Matters

BloxFlip is a third-party website where users wager Robux, the virtual currency used in Roblox, on casino-style games. Robux can be purchased with real money, which means the gambling carries genuine financial stakes. The games on offer include Crash, Mines, Plinko, Blackjack, Slots, and Cases. BloxFlip has no affiliation with Roblox Corporation and operates entirely outside its platform.

The site’s core problem is its audience. Roblox’s user base skews young, and BloxFlip allowed players to log in using Roblox credentials. That combination put unlicensed gambling within easy reach of children. When a Sky News investigation exposed the site in December 2024, the backlash was swift. BloxFlip announced a permanent closure within 36 hours. A co-owner wrote in the site’s chatroom at the time: “The legal team representing Roblox has begun to apply pressure compelling us to close our platform.”

That closure lasted less than a year.

The Return Nobody Expected

By spring 2025, the same Sky News journalists who had investigated the original story began checking whether the regulatory response had made a difference. The answer arrived in an unexpected way. An email landed announcing that BloxFlip was back, “under new ownership,” and ready to operate as it did before, with additional gameplay features added. The site also advertised the same games as before.

What made the return particularly striking was the method. BloxFlip emailed the journalist who had exposed it. There was no attempt to operate quietly. The message read like a relaunch announcement, not a clandestine comeback. It suggested the site’s new operators were not especially worried about the consequences.

The group behind the original BloxFlip had previously launched a replacement called Bloxgame after the 2024 shutdown, but it never attracted the same scale. The return of the BloxFlip brand, rather than the creation of a new one, pointed to how much equity the original name still carried.

Regulators React, but Options Are Limited

Once journalists notified the UK Gambling Commission of BloxFlip’s return, the site moved to block UK users. A message appeared in its chatroom confirming that the United Kingdom had been banned “due to regulatory reasons.” The response was fast, but it amounted to a geographic workaround rather than a shutdown.

Roblox Corporation repeated its stance that it “firmly prohibits all simulated and actual gambling activities on its platform.” The company said it takes action against accounts associated with such sites and filters references to them across the platform. It also noted that many of the sites identified are not currently available in the UK. The company acknowledged it cannot fully stop off-platform operators on its own, and called for support from regulators, social media platforms, and big tech.

The UK Gambling Commission confirmed it is taking action on the sites flagged by Sky News and has been in direct contact with Roblox. The Commission also urged parents and carers to stay alert to sites their children might be visiting.

A Pattern That Keeps Repeating

Will Prochaska, director of the Coalition to End Gambling Ads, called it “surprising” and “saddening” that regulators had not done more to stop Roblox-linked gambling sites. He argued that a systemic approach from the Commission could have addressed the problem more effectively. The Commission described the people behind these sites as criminals and pointed to the difficulty of pursuing unscrupulous operators across jurisdictions.

The broader pattern is difficult to ignore. These sites disappear after exposure, regroup, rebrand or relaunch, and return with speed that outpaces enforcement. BloxFlip’s return is the clearest example yet. It was gone for months. It came back with a press release.

The Gambling Commission’s own research has consistently flagged Roblox as a platform where young people show high awareness of gambling-like features. The BloxFlip situation sits inside a much larger conversation about whether current enforcement tools are fast enough, broad enough, and coordinated enough to deal with operators who treat a regulator’s attention as a minor inconvenience.