Kambi and RedCap Sign Long-Term Sportsbook Deal in Central America

Kambi secures a multi-year deal with RedCap to launch its sportsbook in El Salvador and Panama, marking a major push into Central America.

Expanding Kambi’s Latin American Reach

Kambi Group has entered a long-term sportsbook partnership with RedCap, a growing operator in the Central American iGaming scene. The agreement covers both online and land-based betting channels and will power RedCap’s Betpro and Starplay brands.

The first phase includes launching in El Salvador and Panama, with more countries expected to follow. Kambi will provide its full Turnkey Sportsbook solution, giving RedCap access to advanced features like Bet Builder, Odds Feed+, and real-time esports betting.

Why RedCap Switched to Kambi

RedCap chose to replace its previous sportsbook provider to gain better technology and more flexibility. With Kambi, it now has a scalable platform that supports both online and retail betting, all under a single solution.

Oscar Henao, CEO of RedCap, explained:

“This agreement gives us the product and flexibility we need to compete at the highest level.”

Kambi’s platform allows RedCap to quickly adapt to regional trends, local regulations, and diverse player preferences—key for success in Central America.

Tech-Driven Innovation for Growth

Kambi CEO Werner Becher emphasized the strategic value of the deal:

“By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market‑leading technology.”

Kambi’s backend powers some of the world’s top sportsbooks. Now, it will drive innovation in Central America with RedCap as a flagship partner.

Features RedCap will benefit from include:

• Bet Builder for custom wagers
• Real-time esports and virtuals
• AI-driven odds and personalization
• Seamless retail and online integration

Central America: A New Hotspot?

This partnership signals a growing interest in Central America as an emerging betting market. With improving regulations and expanding internet access, countries like Panama and El Salvador are becoming attractive hubs for operators.

Kambi’s entry positions it ahead of competitors looking to tap into this new frontier.

What’s Next?

The initial launch will focus on online rollouts in El Salvador and Panama. Retail operations and additional market entries are in the pipeline.

This agreement could also serve as a template for further deals in the region as RedCap scales up and Kambi deepens its LatAm presence.

Final Thoughts

The Kambi–RedCap deal is more than just another sportsbook partnership—it’s a strategic move that opens the door to one of iGaming’s most promising growth areas. With proven tech, a flexible platform, and a clear expansion roadmap, both companies are betting big on Central America.